Written By: Dylan Short
August 3, 2020
A beautiful website can drive traffic to you and probably the best possible way to scale your business and gain attention. If you are unsure of what route to take than let’s take a look at a few options:
1. You can do it yourself (DIY) by learning to code or use a Website Builder
2. You can hire a professional web designer
“Websites promote you 24/7: No employee will do that.”
― Paul Cookson
Why Hire a Web Designer? (Besides Professional Design, of Course)
When hiring a professional web designer, you should expect the overall quality of your website to be higher.
Benefits of a Web Designer
A great website designer will take the time to understand your business, not just the niche you are in but also what is unique about YOUR business, and then design and build a website that’s customized to you. This is very different than having to stuff your business into a predesigned and predetermined box. Also, if you’ve ever tried to use Photoshop or design any type of images for a website, you know how hard and time consuming it can be. Great images and designs will take your business to the next level and immediately create a higher level of trust with your potential customers.
Professional web design will make your business look unique and professional, helping it stand out from the crowd while still being functional and user friendly.
Local SEO (Search Engine Optimization)
Free web builders may offer speed and convenience, but they can’t offer a unique design to specifically fit and market your business. They also can’t work with you one-on-one to create lead generation opportunities and other digital strategies, like SEO, to drive more traffic to your website.
Let’s assume for a minute that you built a nice looking website using a web builder service. That’s great news, but it doesn’t mean anything if Google doesn’t know your website exists or doesn’t have enough faith in it to show your business off to its users. For example, let’s say you run a small business called “Dave’s Martial Arts” in Chicago. Your self-built website will likely come up in search results for “Dave’s Martial Arts,” but how likely is it that someone would search for that exact term? They are more likely to search “martial arts Chicago” or something similar if they’re not quite sure what they’re looking for. The people that you want to find your website probably won’t be able to unless they already know who you are.
That is not a great way to generate new business online.
When building your website you’re going to need to account for people who find products and services based on location. As more and more searches go mobile, search engines are using your location to deliver geo-targeted results. “Dave’s Martial Arts” could be a few blocks from where a potential customer is searching, but if the SEO is not set up correctly on the website, and information like name, address, and phone number (NAP) are not easily found, the potential customer may never find you through an online search.
One of the many benefits of hiring a professional web designer is that they should understand how to maximize local SEO so your business comes up in a variety of Google searches. You will still need to work on your local listings and citations but having great on-site SEO is a huge head start.
Tips for Hiring a Web Designer
If you’d like your business to look professional, get found online easily, and start generating business for you from day one, then we recommend talking with some professional web designers.
Most web designers will charge a one-time cost to custom design and build your website. You can expect the cost to be a minimum of $500 and can go up to $10,000.00 or more, depending on your specific business needs and the type of web designer you contacted. Keep in mind that large advertising agencies will always cost more than local boutique agencies. These prices will not include any ongoing SEO or the domain name (youbusiness.com) and web hosting (where your website will be stored), which you’ll most likely be responsible for supplying (don’t worry if you don’t know how to get those, the web designer should be able to help you through the process).
That is the traditional option but if that doesn’t sound right for you then search around for other solutions. There are other web design service options and models available.
Regardless of which path you choose, remember that it is 2020 and your customers are looking online for the solutions to the problems that your business can fix especially in this pandemic where no one is going outside anymore. If they can’t find you online then you are missing out on real customers and real opportunities. You need to start investing in your business’s online presence.
Do it yourself?
Learning how to build a website can take time and a lot of time. But if you don’t have the money to go and hire a designer then this is probably your best bet. There are tons of free website builders out there that can meet your needs with just a few youtube videos and you can make it look really, really nice, but nothing can beat the professional look a website by a talented designer.
Wow. That sounds amazing, but is it really what you’re looking for?
For local businesses, a web builder can seem like the best option. However, it’s important to understand the pros and cons of using one of these tools and whether it will really serve your business goals in the long run.
Website Builder vs Website Designer
If you don’t plan to teach yourself how to build a website from scratch then you are left with: website builder vs. website designer. As convenient as web builders may claim to be, below are a few reasons why, at the end of the day, we recommend you at least consider investing in professional web design services rather than just settling for a DIY website builder. After all, you are running a business so you are going to need a website that sells customers.
The Pros & Cons of a Website Builder
DIY website builders have become so popular recently.
The main attraction to them is that users can quickly choose a template, upload their content, and have a website online in a matter of hours, at little to no cost.
These drag and drop website builders have tools so anyone can easily build a website with just some youtube videos or tutorials.
With web builders, their paint-by-number templates make it very simple for you to upload content, like text and images, and place where you want it on the page. As long as you stay within the lines of the template and properly size your images to fit the space, then you should be in good shape.
Speed Does NOT Equal Results
While getting a website online as fast as possible might be convenient in the short term, it does not mean you’re going to see results quickly. As you can imagine, there is more to web design than just uploading a few pictures and pasting some text into a template.
Just because you have a website does not mean you are going to get visitors and traffic. It takes time and money to bring in potential leads, and even more, time to get the conversion. Unless you know what you are doing.
The most beautiful website in the world can’t generate new customers if it can’t be found by the people looking for it or if it doesn’t provide a great user experience. Here are just a few of the very important web design and search engine optimization (SEO) elements that website builders can’t do for you:
- Monitor and fix user and mobile experience issues
- Create lead generation strategies
- Keyword research and targeting
- Title optimization
- Local schema
- Image optimization
- Meta description optimization
- Google Analytics & Tag Manager integration
- Sitemap creation
- Submit the website to the major search engines
- And more…
If you’re not online you won’t survive in today’s market.
Get started today with a free quote from us, just click the link down below and send us an email and we will be glad to get back to you!
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